Mindblown: a blog about philosophy.
-
How Accounting Firms Can Use AI for Marketing
There are many potential ways that accounting firms can use OpenAI and tools like GPT-3 in their marketing efforts. By leveraging these powerful technologies, firms can create more personalized, engaging, and effective marketing campaigns that help them to attract new clients and grow their business.
-
12 steps you can take to cut marketing costs without hurting your business
This article discusses how to cut marketing costs in ways that will minimize impact to the business.
-
Answer Engine Optimization: AEO for CPA Accounting Firms
Discover how Answer Engine Optimization (AEO) is transforming CPA firm marketing. Learn how AI-powered tools like ChatGPT, Google Gemini, and Perplexity.ai impact search and how to optimize your firm’s content to stay ahead.
-
Bing SEO for Accounting Firms: Why Now and How to Optimize
Discover why Bing SEO matters for accounting firms in 2025. Learn key optimization strategies to attract corporate and small business clients, improve local search visibility, and leverage Bing’s unique ranking factors. Stay ahead in the competitive accounting industry with expert insights.
-
SEO for Accountants in 2025 – Here’s what actually matters
“SEO for accountants is evolving, but backlinks, referring domains, and domain authority still play a critical role—especially for local SEO. In this blog, we break down the latest insights from an analysis of over 1,000,000 rankings to help accounting firms stay competitive in 2025. Learn what actually moves the needle in search rankings and how…
-
The AI (artificial intelligence) CPA Marketer
Artificial intelligence (AI) is rapidly transforming many industries, and accounting marketing is no exception. With the ability to analyze vast amounts of data, automate repetitive tasks, and personalize marketing campaigns, AI is changing the way accounting marketers approach their work. However, for many accounting marketers, the idea of implementing AI can be intimidating. This article…
-
The Reasons Why a Small Business Owner Chooses an Accounting Firm
The article titled “The Reasons Why a Small Business Owner Chooses an Accounting Firm” delves into the intricate factors that influence a small business owner’s decision when selecting an accounting firm. The article is structured in a way that not only lists the reasons but also provides a description and application for each, making it…
-
15 Reasons Why Accounting Firms Should Not Spend Time and Money on Marketing
Our latest blog post that explores 15 reasons why accounting firms should not spend time and money on marketing and business development, and answers 5 FAQs.
-
AI for Accountants: Can Artificial Intelligence compete with Wisdom?
Is there a threat from AI for accountants? Artificial intelligence is revolutionizing the way we work, and many accounting firms are evaluating it to streamline processes and increase efficiency. As AI becomes more sophisticated, it will pose a significant threat to traditional intelligence-related tasks. While AI is excellent at processing data, it lacks the ability…
-
Essential Marketing Software for Accounting Firms
To succeed in today’s competitive landscape, accounting firms must leverage essential software tools to enhance their marketing and business development efforts. These tools can help automate tasks, improve targeting, and make data-driven decisions about marketing strategy. By utilizing CRM software, firms can better manage client interactions and improve communication. Email marketing software can help automate…
-
What is a B2B Lead Generation System?
As an accounting firm, generating high-quality leads is essential to your success. But how can you ensure that your lead generation efforts are effective and efficient? By building a B2B lead generation system tailored to your firm’s unique needs, you can attract and convert potential clients into paying customers. In this article, we’ll walk you…
-
What Local Accounting Firms Can Do To Optimize Their Google Business Profile
Optimizing a Google Business Profile is an important step for local accounting firms that are looking to increase their visibility and attract new clients
-
Behavioral Marketing Hacks that Accounting Firms can use
Overall, the main principles of behavioral marketing involve using data to create personalized and relevant marketing campaigns, with the goal of increasing customer engagement and driving more business for the company.
-
What Accounting Firms Can Do To Reduce Unnecessary Marketing Expenditures
In today’s competitive business environment, it is important for accounting firms to market their services effectively in order to attract new clients and maintain their existing client base. However, marketing can be a significant expense for accounting firms, and it is important to ensure that the money they spend on marketing is being used wisely…
-
25 Marketing Ideas for Accounting Practices in 2023
A list of 25 marketing ideas for accountants
-
The Value of a Marketing Coach for Accounting, Tax and Advisory Businesses
The value of a marketing coach to an accounting business owner can be significant. A marketing coach is a professional who has expertise in marketing, and who can provide guidance, advice, and support to business owners who are looking to improve their marketing efforts.
-
The Differences Between B2B and B2C Marketing
Overall, while there are some similarities between B2B and B2C marketing, there are also important differences that need to be taken into account when developing marketing strategies for accounting firms. By understanding these differences, firms can develop marketing plans that are tailored to the specific needs and characteristics of the B2B market.
-
What does Strategy Before Tactics mean in a Marketing context?
In the context of marketing, the phrase “strategy before tactics” refers to the idea that a marketing plan should be based on a clear and well-defined strategy, rather than just a series of individual tactics or activities.
-
Local SEO for Accountants
Local SEO for accountants. Tips for local accounting firms – including CPAs, accounting practices, bookkeeping, tax specialists, and advisory practices
-
The Most Common Marketing Mistakes Made by Accounting Firms
There are many common mistakes that accounting firms make when it comes to marketing. By avoiding these common mistakes, accounting firms can develop more effective marketing strategies and grow their businesses.
-
The Most Common Questions Accountants have about Marketing
Accountants are often faced with many questions when it comes to marketing their services and growing their practices. Understanding the answers to these common questions can help accountants to develop effective marketing strategies and grow their practices.
-
How Accounting Firms Can Fix Their Marketing
Marketing is essential for any accounting firm that wants to grow and succeed. By defining your target audience, creating a strong value proposition, using a variety of marketing channels, investing in professional branding, and measuring and analyzing your results, you can fix your firm’s marketing and start attracting more clients.
-
How to Create an Accounting Firm Marketing Plan
7 steps to putting together a marketing plan for an accounting firm
-
Build Your Center of Influence Network
Centers of Influence (COIs) can be great strategic referral partners for accounting, tax, and business advisory firms.
-
Three Questions Every Customer Asks That Your Marketing Strategy Must Answer
Customers ask themselves 3 questions when considering any product, service, or new vendor. Is your marketing strategy prepared to answer them?
Got any book recommendations?